Digital Marketing Campaigns
I’ve worked on digital marketing campaigns for global creative studios, indie start-ups, and everything in between. From strategy to execution, I love bringing big ideas to life and making sure they connect with the right people.
Whether it’s launching a new director or shaping a whole new brand, I’m across everything from visual design to copywriting. I’m all about crafting campaigns that not only look great but speak to who the brand really is.
Project 1
DIRECTOR LAUNCH
The Sweetshop
Launched multiple directors across NZ, Australia, the US, UK and Middle East. I created cohesive written and visual content across social media, tailored web pages, press releases, and email campaigns. The launches are continued with strategic content such as interviews, new work from that director, and award wins.
Project 2
BRAND LAUNCH
The Gardening Club
I helped conceptualise and launch The Gardening Club, working closely with internal teams to shape its visual identity. I collaborated with the Head of Brand and executed all brand communications and marketing assets across website, social, email, and press, helping to define the tone of a bold new venture in the AI space.
Project 3
FRESH DROP
The Sweetshop
Every time new work goes live from The Sweetshsop’s directors, I lead a Fresh Drop campaign to get it seen and celebrated. This includes multi-platform social media content, press releases, website updates, and collaboration with agencies and clients to do a creative dive on the work sharing behind-the-scenes insights and interviews.