Social Media
I’ve managed social calendars for global companies and boutique brands alike.
From designing reels and carousels to writing copy that actually connects, I know how to craft a brand voice that feels human online. My approach is all about storytelling, consistency, and community — creating content that adds value while staying true to the brand.
Project 1
GLOBAL SOCIAL MANAGEMENT
The Sweetshop
Managed the global social media presence for The Sweetshop, tailoring content to different regions while maintaining a consistent brand tone. Balanced brand-building with timely campaign pushes and director highlights. Led the creation of visual and written elements for multiple platforms including Instagram, Linkedin, Facebook and X. Saw considerable, consistent growth across engagement and following across all channels.
See more social content I created for the Sweetshop on the Digital Marketing Campaigns page.
Project 2
ELEVATED CONTENT
Remarkable Mindset
Developed a high-end, thoughtful content strategy including reels, carousels, and quote-based graphics — aligned with the brand’s elegant identity and values. Content was educational, aspirational and deeply connected to their audience.
Project 3
CONTENT STRATEGY
Venus Network
Led the content strategy and creation for Venus Businesswomen’s Network, maintained a high volume of posts per week across Instagram, Facebook and Linkedin. Content included educational posts, inspirational quotes, member spotlights and community-driven initiatives that consistently generated high engagement and led to follower growth as the community strengthened.
